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Overview
LINEALMEDIA follows a proven strategic process for developing all of our client projects. While each assignment varies, all projects follow four main steps: analysis, design, development, and implementation.
All phases of our four-part strategic methodology are scalable and flexible to meet the delivery and timing requirements of our clients.
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Analysis
Our team sits down with your department heads to discuss the layout of your web site. We work closely with our clients to develop a flexible and innovative solution that combines an understanding of the Company, the brand, the market environment, and the target audience.
The analysis phase includes a detailed strategic assessment and a clarification period, which lays the groundwork for the entire project.
Key points during the analysis phase are:
- User needs analysis
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Creative exploration
- Target audience
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Design
Using the input during this phase allows our team to unite efforts to create a blue print. We begin by mapping out the creative look, content, and information architecture which involves developing both the front-end user interface and the back-end application.
The first draft is then returned to you for input and change requests. After those changes have been made, the design is complete.
Key points during the design phase are:
- Functional requirement development
- Application features, information architecture
- 3rd party tool evaluation
- Graphic user interface design (GUI)
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Development
During the development phase, our team builds the solution’s technical backbone. Throughout this process, the production department is responsible for testing each component before integrating it into the overall solution. The content for the pages, provided by the client, is then inserted.
Key points during the development phase are:
- Server-side code
- Finalize technical architecture
- Build application components
- Integrate components and test
- Client-side code
- HTML/DHTML coding
- Flash integration
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Implementation
Final proofing is meticulous. Content, functionality, and presentation are all checked. Our team focuses on integrating all components including 3rd party applications. Before our solution is launched, we conduct a rigorous de-bugging, and optimization process. we also cross-check for compatibility on Netscape and Internet Explorer for both Mac and PC platforms.
Key points during the implementation phase are:
- Application integration (including 3rd party components)
- Bug fixes
- Launch
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